VINECON
Services

What you get.

Six core areas, one goal: your wine business grows digitally – sustainably, measurably and true to your identity. Data & Analytics as the foundation, then e-commerce, branding, marketing, strategy and influencer.

01

Data & Analytics

Foundation for everything

Without clear data, no clear decisions. We build the foundation: tracking, analysis and reporting so that every initiative – from e-commerce to influencer – is measurable and steerable.

  • Google Analytics 4 & tag management (GTM) – compliant and purpose-built
  • E-commerce tracking: orders, revenue, conversion paths
  • Connect data sources: shop, website, ads, social – one view
  • Dashboards & automated reporting for you and your team
  • Privacy-compliant (GDPR): consent, anonymisation, DPA
  • KPI framework: which metrics actually matter for your wine business

Result: You know what works – and can invest with purpose instead of guessing.

02

Digital marketing, SEO & social media

Visibility that doesn’t just bring reach – it sells. Organic and paid, aligned with wine tourists, loyal customers and new audiences.

  • Social media: strategy, content & community (Instagram, Facebook)
  • Social ads: targeted at wine shop buyers and wine tourism
  • Local & national SEO – get found when customers search
  • Content calendar & storytelling: vintage, harvest, winery stories
  • Google Ads – only where the ROI makes sense
  • Email marketing & newsletters for loyalty and subscriptions
  • Online tastings & seasonal campaigns for peak revenue

Result: More visibility, more visitors, more returning customers – measurable.

03

E-commerce & shop systems

Avg. +127% revenue

Selling wine online is complex: age verification, tax rates, temperature-controlled shipping and subscription models. We’ve solved these challenges for dozens of wine businesses – and increase your online revenue measurably.

  • Age verification gate for alcohol – compliant from day 1
  • Automated tax setup (e.g. 7% / 19%)
  • Shopify, WooCommerce or headless – depending on your needs
  • Temperature-optimised shipping workflow for quality assurance
  • Wine subscriptions & box systems for recurring revenue
  • Direct-to-consumer sales & winery operations digitised

Result: More orders, less effort, compliant from day one.

04

Web design & branding

Your business carries heritage – your website should make it tangible. We craft digital identities that translate origin, craft and personality authentically into the digital world.

  • Brand identity & visual language – unmistakably yours
  • Responsive website (mobile-first) – for visitors on the go
  • Vineyard & estate presentation with storytelling
  • Photography guidelines & moodboards included
  • CMS integration (Sanity, WordPress) for autonomy
  • Accessibility (WCAG 2.1) – for all visitors

Result: A website that sells – and you’re proud of.

05

Strategy & consulting

Before we build, we understand. A dedicated sparring partner by your side – for all digital questions, from the first idea to continuous optimisation.

  • Dedicated sparring partner – no rotating contacts
  • Digital status-quo audit & competitive analysis
  • 12-month roadmap with clear milestones and KPIs
  • KPI framework & transparent reporting
  • Quarterly sparring sessions & reviews

Result: Clarity, focus and data-driven decisions instead of gut feeling.

06

Influencer marketing

Wine lives from stories and trust. We connect wine businesses with leading wine influencers across Europe – for authentic reach and a real community.

  • Partnerships with top wine influencers across Europe
  • Instagram campaigns & story partnerships
  • Content coordination & approval workflow
  • Reach & performance reporting with clear KPIs
  • Long-term partnerships instead of one-off posts
  • Compliance & transparent ad disclosures

Result: Reach new audiences – authentic, measurable and sustainable.

Ready for your digital vintage?

First consultation free and no obligation – over a glass of wine. In 30 minutes we'll show you where your biggest growth levers are.

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